Distributing Business Cards: This post is about my outreach at Pearlridge, the largest indoor shopping center in Hawai’i (Ala Moana Center is the largest with outdoor promenade). I selected these photos out of the 115 photos shot that day because of participants showed my business cards.
At Pearlridge, I found my target audience for MMFE. I discovered in the days following this visit to a Shopping Center, one of three things: 1) Limited time constraints prevented these young people from checking out their photo on my Facebook page; 2) No internet access; or 3) marketing takes a team.
Being out to share MMFE, among what I considered the target attendees, made me realize the value of street-outreach. When I worked as a street outreach worker in San Francisco’s Western Addition, I tabled outside entrance of Safeway on Geary Boulevard every week. I had my free activities calendar and provided inform for free workshops, which focused on healthy development for infants and children under age five. Having a constant presence and providing resource referrals as a community service where was drew people to my table. This is where a marketing team is critical for getting MMFE’s free programs out to the public and especially to the targeted demographics.
At what point do you put aside an idea for lack of interest from others?