Marketing with Partnerships


This is another blog post too snipped for Beat Kumschick’s logo.

This document is of my other outreach activities, after the Hawai’i Fashion Incubator’s decision not to promote MMFE on their Hawai’i Fashion Month Calendar. The Domestic Violence Action Center is another organization seeking  Promotion on the Hawai’i Fashion Month Calender for activities during Domestic Violence Awareness Month. Both causes happen in October.

I attended a large meeting with the Domestic Violence Awareness Month Committee. Partnering with a worthy cause was the right way to go. You can’t find a group more caring and involved people. October is both the first Hawai’i Fashion Month as well as Domestic Violence Awareness Month.

rsz_mmfe_updates_an_attempt_to_reach_out_through_a_quagmire_of_frenzied_activity_blog_p1It’s also

  • American Cheese Month
  • World Blindness Awareness Month
  • Cut Out Dissection Month
  • Dyslexia Awareness Month
  • Eat Better Eat Together Month
  • Financial Planning Month
  • Global ADHD Awareness Month
  • Health Literacy Month
  • International Walk to School Month
  • Long Term Care Planning Month
  • Month of Free Thought
  • National Toilet Tank Repair Month
  • Organize Your Medical Information Month
  • Positive Attitude Month
  • Right Brainers Rule! Month
  • Self Promotion Month
  • Talk about Prescriptions Month
  • Vegetarian Month
  • Workplace Politics Awareness Month

BrownieLocks.com is a fun Website to find a Holiday for any day of the year.

I recently started teaching Davy to count money. Where he used to live before he came to live with me in ‚Aiea, he was given $10 bills, which was enough for him to buy any lunch plate he wanted. Thus, his coins collected and he never put them to any use. More about Davy in a later blog.

Comment Request: First, I am still beside myself that a Hawai’i State funded organization would not include activities geared for Hawai’i’s youth. The MMFE program would include opportunities for apprenticeships, employment and career development for those interested in the fashion and modeling industries. If any reader can enlighten me on this comment: „Your Fashion Exposition is too much like our (Hawai’i Fashion Incubator’s Hawai’i Fashion Month) Trade Show.“ I understood Hawai’i Fashion Month was about making opportunities available–that’s why it’s funded by the State of Hawai’i. I also understand that the future of Hawai’i is in its school-aged population, who don’t have any voting rights to affect the decisions being made by State-funded agencies.

Completing Press Kit


Completing Press Kit: Model Minority Fashion Exposition (MMFE), a meeting place to discover Hawai’i-based fashion apparel, view fashion-related documentaries, and compete in a design contest.

  • Super Member of The Model Alliance (2013)
  • Active Professional Member of Hawai’i Fashion Incubator (2013)
  • Single-Member Operating Arrangement for MMFE Limited Liability Company in the State of Hawai’i (March 2013)
  • General Excise Tax License from Department of Taxation (Feb 2013)
  • Articles of Organization for Limited Liability Company from Department of Commerce and Consumer Affairs (Feb 2013)
  • General Excise Tax License DBA Model Minority Fashion Exposition from the Department of Taxation (Jan 2013)
  • Disadvantaged Business Enterprise Certification from Department of Transportation (expires March 2015)

presskit-flyer

Fact sheet: MMFE’s initial prerogative was to give 200 exhibitors; from six business categories ranging from local apparel designers to modeling agencies to professional development services, like voice instruction, to nonprofits serving the fashion and modeling industries; and connect Hawai’i’s youth to fashion and modeling opportunities during the Hawai’i Fashion Month. MMFE marketing included submitting press released to Ka Wai Ola, the Office of Hawaiian Affairs’ publication, Department of Education’s Public Schools, and Boys and Girls Club. One major aspect to differentiate MMFE from the Hawai’i Fashion and Beauty Expo of 2011: Social support groups from industry-related nonprofits to tell youth about the realities of the fashion and modeling industries, and offer safer entrance into these industries; exhibitors would also have applications available for employment opportunities, apprenticeships and/or internships.

However, with a meeting with an administrator from the Strategic Marketing and Support Division of the State of Hawai’i’s Department of Business, Economic Development and Tourism and the Hawai’i Fashion Incubator won’t promote MMFE’s events on their Hawai’i Fashion Month calendar in October. During the course of this meeting, Hawai’i Fashion Month targets adults, while MMFE targets youth in communities outside of Honolulu, such as Waimanalo, Kahuku, and Wai’anae—Ms. Okuda’s hometown.

MMFE’s current program: 1) Screen fashion and modeling related documentaries; 2) Partner with the Domestic Violence Awareness Month Committee to share resources and promote the other’s activities and events; 3) Host Walk a Mile in Her Shoes® to benefit the Domestic Violence Action Center; and 4) Announce the Winner and Runner-Up for Most Sign-up Registrations for WMHS.